During FIVB Beach Volleyball World Tour 2014 which took place in the Anders Hotel in Stare Jabłonki we executed a promotion action plan for Sante (main sponsor). For this event we created two zones: the Breakfast Zone and Active Zone). The allure of the Breakfast Zone was live cooking (based on Sante products) and food - tasting of previously prepared dishes. In the Active Zone we provided activities promoting a healthy lifestyle. It consisted of the Chillout Zone as well, where those in need of rest could truly relax. The whole event was filled with branded gadgets underlining the main sponsor’s presence.